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COUNCIL INITIATIVE OF THE MONTHBayside City Council, Victoria: Sustainable Living ExpoBackgroundBayside City Council stepped up to be a part of ICLEI’s Local Economic Development project in 2006. Through the analysis undertaken as a part of this program, Bayside City discovered a need to identify local sustainable businesses. Bayside has been a CCP participant since 2001. Implementation and approach Bayside City held their first Sustainable Living Expo in April, bringing the community's sustainable businesses together and showcasing them to the public. Along with organic produce and sustainable purchasing options, the expo featured a number of Australia’s leading experts on a range of environmental issues, including personal carbon reduction. Kicking off the event was the ‘Halt Climate Change Now’ human sign. The sign, made up of 2500 people, was coordinated by the Bayside Climate Change Action group who organised for aerial photographs to be taken. The ABC program Catalyst subsequently ran a story that featured the human sign and included a discussion with Baysides’s Mayor, Councillor John Knight, on the importance of Council working with communities to tackle the issue of global warming.
BenefitsBy connecting sustainable business with customers, the Expo will go some way towards raising the profile of these businesses within the community. Lessons learntThe Bayside community is interested in finding out more about sustainable products and services available in (or near) their municipality. Businesses are keen for opportunities to interact with the local community. Future directionsCouncil intends to continue working with local sustainable businesses and providing further opportunities for them to network with each other. This will probably be done via the already established Bayside Business Network. Contact details for further informationName: Leanne Stray |
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